Strategy professionals must rely on timely and high quality competitive intelligence (CI) in their decision-making. While any employee within a business organization has a CI responsibility, every high-tech company should have a formal CI unit due to the hypercompetitive nature of the business environment. However, to be considered a key member in the company’s strategy process, CI professionals must build a reputation of delivering the insight needed. Hence, strategists: To excel in strategy planning, invite CI professionals to demonstrate the strategic value of having a CI unit.

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Source: Forrester
Date: May 1, 2007

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