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Only 4% of CRM Users Are Very Successful |
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wo 18 jul 2007 |
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Despite the development of CRM best
practices, many businesses are still struggling to properly measure the
success of their implementations.
Many
companies believe their investments in CRM systems are not delivering
business value, yet few have any metrics in place to measure its
success. According to new study by PMP Research, 42 percent of
organizations polled said CRM systems had achieved only partial success
and limited business benefits.
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