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| Competitive Intelligence & Senior Management |
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| vr 26 okt 2007 | |
 Joséph H.A.M. Rodenberg RM describes in this book the fast dynamics at the ever changing international markets and how competitive intelligence can become the pre-condition for existence towards future company survival. From almost every organizational perspective he demonstrates how competitive intelligence can pay off big, with the aim to really become an intelligent and alert organization.
In Part I of his book Joséph describes the numerous tools to increase the competitiveness of Europe compared to the other power regions in the world: the US, China and the BRIC countries. He recommends competitive intelligence as success factor for mergers & acquisitions and how top management can prevail surprise attacks from corporate raiders of private equity firms. He relates competitive intelligence with the concepts of “freedom of action” related to the phenomenon of the Fourth Economy.
In Part II he gives the reader insights in the key elements of competitive intelligence such as: Key intelligence topics, information audit, strategic audit, strategy as active waiting, competitive intelligence as key driver for innovation, strategy and intelligence, strategic intelligence, scenario planning, strategy under uncertainty, scanning the competitive periphery, strategic war mapping and the various most applicable analysis tools in competitive intelligence.
The book has over 100 schedules supporting the strategic concepts of competitive intelligence and in addition 50 business cases, amongst them: DaimlerChrysler, US Automotive Sector, Telfort, Numico, Mobile Telecom Sector, Boeing-Airbus, ABNAmro Bouwfonds, Food Retail, Apple, C&A-H&M-Zara, Cisco, Nedap, Corus Group, ABNAmro, STMicroelectronics, Shell-Gazprom, Shell, Gazprom, Ford, Boeing, Creation of Your Future Competitors, IBM, Infineon, Dutch Politics, Agfa Geveart, Fortis, EdF, ABNAmro-Antonveneta, Dutch Government, Intelligence Economique in France, Philips, WTO-Textile Sector, Strategy under Uncertainty, Unilever-P&G, Sun Microsystems, EADS, Pinclip Emmen, Lenovo, Solvay, Pfizer, La Poste, Belgacom, AKZONobel Resins, DSM and Danone.
The style of Joséph Rodenberg's writing is similar to his two previous books and most readers get very fascinating about this style: bringing in new concepts and ideas, down-to-earth, about excellent as well as bad performing organizations and last but not least very practical. He has proven that he is able to make competitive intelligence work with the aim to strengthen the future competitive position of organizations.
Productdetails
Productsoort: Boek, gebonden Aantal bladzijden: 283 Uitgegeven door: Eburon Verschenen in: 2007 Taal: Engels ISBN-13: 9789059721920 prijs: € 34,50 |