2 items tagged "market opportunities"

  • 7 strategies to discover new market opportunities

    7 strategies to discover new market opportunities

    From supply chain bottlenecks to inflationary pressures, businesses across industries continue to grapple with a world defined by relentless change. In this unstable market landscape, business-as-usual approaches are nowhere near sufficient for survival or long-term success.

    Due to the impact of the COVID-19 pandemic, U.S. corporate bankruptcies reached their worst levels in 10 years in 2020, and we aren’t out of the woods yet. Companies must adapt or risk getting left behind, but how do you find the right opportunities for business growth in a noisy, adrenaline-drenched environment?

    Based on our experience providing market research to more than 10,000 clients per year across the globe, serving top management consulting firms, investment banks, and Fortune 500 companies, we’ve identified seven strategies to help you pinpoint new market opportunities for your business.

    1. Look for shifts in customer behavior

    First, understand how your customers are using your product. Are they doing something different with it now than before? This is how makeup removing wipes and toilet paper alternative wipes came about. By talking to their customers, companies realized that there were other ways people were using baby wipes.

    Consumer goods and food companies use this strategy frequently to create new product lines. To find ideas, you can start by scanning the internet and social media pages for people talking about “hacks” for your product, or creatively improvising to use your product in a new way.

    2. Consider where waste exists

    Sustainability is now a core concern to most demographics, including your customers. Can you innovate to reduce waste in production, transportation, packaging, or at end-of-life? Can you make your (or someone else’s) product last longer? Can you make it modular so that broken or worn pieces can be easily replaced?

    3. Investigate the pain points

    Understanding pain points is an obvious starting point for most businesses, but these gaps must be addressed because they can give your competitors a welcome edge.

    Sometimes a pain point creates literal pain or added friction in a work process. Ask what causes potential injury or stoppage with the product or the workplace around it. For example, professional users began to adopt cordless tools at higher rates when they realized that they reduced job site injuries (no cords to trip over).

    Another approach is to see where customers want to save time. Robots and automation show up where repetitive tasks can be reduced, freeing people to do other things. For instance, many people don’t like or don’t have time to mow their lawns, but they want to have cut grass—enter robot lawn mowers.

    4. Track trends in your market

    Track general societal trends related to your industry and see if you can adapt a product line to take advantage of customer interest in that trend.

    A recent example come from big changes in food packaging. Several years ago food bloggers, especially in health food circles, started coming up with bowl meals. Grain bowls. Veggie bowls. All the ingredients put in one bowl for a meal. Soon it spread to restaurants, often healthy or Asian-themed. Then mainstream restaurants, even fast food like KFC, came out with their own versions.

    Seeing the continued popularity, the trend finally moved into retail food with a number of brands coming out with frozen dinners in bowls. Now bowls are starting to move to other food products as well.

    Take a larger trend in your market or an adjacent market and make it work for your customers with your product.

    5. Get ideas from a related industry

    Instead of duplicating your competitors, look at what the most successful companies in a functionally related industry are doing, and see if you can apply similar approaches to your business.

    Wearable technology like Fitbit took off among consumers, and now pet companies have launched similar trackers for pets with products like FitBark and Whistle. Similarly, at-home DNA testing gained traction with 23andMe and AncestryDNA, and now several at-home DNA testing kits have been designed for dogs to provide information about a dog’s breed and genetic background.

    6. Think bigger when it comes to your target consumer

    Take a holistic approach to product development and sales by targeting the entire customer base for your product or service, not just the obvious or traditional one.

    How does your product meet the needs of your entire potential customer base, not just a certain type of company or one job title within a company (such as the purchaser versus the end user versus the decision-maker)?

    Focus on the total benefit of your products to the company as a whole and not one particular customer group and communicate that to those involved in purchase decisions.

    Take for example packaging machinery. Machinery producers may deal primarily with purchasing departments to sell new machinery. However, they could broaden their outreach efforts by targeting users and top executives:

    • Targeting engineers and production managers could provide supporting arguments on how new machinery could improve work flow and efficiency
    • Targeting executives such as chief financial officers to promote the long term cost savings of new machinery could help with approval of new machinery purchases

    7. Look for products or services that complement your existing business

    What are your customers doing that requires your product, and what do they do after they purchase your product? Are there things you can offer that make that entire process better for your customer?

    For example, movie theatres added in-seat dining with restaurant-type meals because they understood that many customers went out to eat before going to the movies. Some parking garages added car washes or car detailing services since customers were already bringing their cars to the location.

    Re-imagine your business

    The COVID-19 pandemic and all the changes that entailed has caused a great re-thinking of so many things we did before. Take advantage of these changes that started so many movements, shot others forward, and nipped others in the bud.

    One of the gifts the pandemic presented to businesses is the chance to find new opportunities and new markets in old places.

    Author: Robert Granader

    Source: Market Research Blog

  • Unlocking Success: Five Key Benefits of Market Intelligence

    Unlocking Success: Five Key Benefits of Market Intelligence

    Market intelligence is the process of collecting and analyzing information about the market, competition and customers to gain insights into future trends and business opportunities.

    Five key benefits

    Solid market intelligence is a critical component of any successful business strategy. It provides a comprehensive understanding of the market environment and the factors that impact a business. Market intelligence supports organizations to make informed decisions, minimize risk and stay ahead of competitors. In this blog, we will address five key benefits of market intelligence:

    1. Stay ahead of competitors

    Competitive intelligence is a form of market intelligence, focusing on the competitive playing field of a company. It enables businesses to keep track of their competitors' activities and strategies and better understand their external environment. This information helps organizations to develop and implement effective strategies that can outpace competitors and improve their own market position. Competitive intelligence supports companies in order to get grip on the world of tomorrow and is imperative to ensure survival in highly competitive markets.

    Curious how to organize the process of scoping, collecting and analyzing competitive intelligence?

    2. Make strategic decisions data-driven

    In today’s world, a lot of key business decisions are still being made based on gut-feeling. Use intelligence to start making data-driven decisions. Market intelligence provides accurate and relevant information that businesses can use to make informed decisions. By having access to reliable market intelligence, organizations can make sound decisions that improve their overall performance and help them achieve their strategic goals.

    Recently, we supported a client with market insights to support their commercial strategy, curious to read more?

    3. Assess and minimize risk

    Due to the strong pace in which markets are moving nowadays, there is an increased need to understand the market dynamics of the external environment. Understanding the latter helps businesses to identify potential risks and challenges that could impact their operations and avoid the disastrous effect of blind spots. This information enables organizations to take proactive measures to mitigate risks, such as developing contingency plans, adjusting pricing strategies, or diversifying their products and services.

    4. Identify new market opportunities

    Market intelligence helps businesses to identify new market opportunities by providing a comprehensive understanding of the market landscape, customer needs, and emerging trends. This information enables organizations to tailor their products and services to meet customer needs and to take advantage of emerging opportunities. Solid market intelligence can help identifying ‘hidden gems’ in their business environment. Market sizing can be highly challenging in a B2B environment, as they can often feel like a massive black box filled with blind spots.

    Want to learn how we approach this challenge?

    5. Drive innovation

    Market intelligence provides insight into emerging trends and new technologies, enabling businesses to develop innovative products and services that can give them a competitive edge. This approach fosters a culture of innovation that drives long-term growth and success.

    Value of Market Intelligence

    Market intelligence is essential for businesses to remain competitive, understand their market, reduce risk, improve decision making and achieve long-term success. By providing insight into the market environment, customer behavior, and emerging trends, organizations can develop effective strategies that improve performance and position them for growth. Whether you are a small business or a large corporation, continuous market monitoring can provide the information you need to make informed decisions and stay ahead of the competition.

    Curious how market intelligence can help your business thrive? Get in touch!

    Date: July 14, 2023

    Source: Hammer Market Intelligence 

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